Maruti Suzuki Ciaz: What Happens Now?
In 2014, Maruti Suzuki launched the Ciaz mid-size sedan to compete with the likes of the popular Honda City and Hyundai Verna.
The Ciaz has always been the vanilla flavour in a segment where its rivals have always focused on offering something more out of the box.
Over the years, the Ciaz has sort of become the jack of all trades and master of none.
In this article, we take a look at Ciaz’s relevance in the market to understand and
break down its journey and what Maruti can do to make the sedan more appealing.